https://medium.com/@edtechinno....vate1/what-are-the-k
Understanding the differences between CRM and CXM is crucial for businesses aiming to improve customer relationships and experiences. While CRM focuses on managing customer data and improving business processes, CXM is about delivering exceptional, personalized experiences across every touchpoint. By integrating both CRM and CXM, companies can build strong relationships while providing memorable customer experiences, leading to increased loyalty and business growth.