How Branded Keywords Drive Up CPCs in Google Ads?

Branded keywords often drive up cost-per-click (CPC) in Google Ads due to increased competition and bidding on popular brand names. When multiple advertisers target branded terms, CPCs rise as they compete for visibility, often leading to higher costs for clicks. This blog explains why branded keywords impact CPC and how to manage costs in competitive markets.

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How Branded Keywords Drive Up CPC | Google Ads

Discover how branded keywords can increase CPC in Google Ads by driving competition and demand, affecting ad costs and overall campaign performance.