for search engine optimization. SEO Whenever people search for any product you are selling, service you are providing, or any information about a topic in which you are an expert, stands SEO helps improve your website to increase visibility on Google or Microsoft. SEO follows the rules of Google. It is the process of making your website and its content more search engine friendly so that relevant keywords and phrases appear higher up in search engine results pages (SERPs). It involves various techniques like keyword research, on page optimization, and off page optimization. 

How a search engine works                                                         

when you use Google to search for your term. The web server retrieves this query, then forwards it to the index server. An index server is a collection of keywords arranged alphabetically. There are two search parameters when using an engine. 1. When a spelling error occurs two times, the keyword isn't accessible. And after that, the document server responded to this query. Millions of web pages are kept on a server called Doc Server. where the document server scanned our query and produced an ideal result. And in a matter of microseconds, we had the answer.

The process of optimizing individual webpages to improve their search engine rankings helps attract more organic traffic, and that is called on page optimization. On page optimization uses techniques and strategies to make the webpage more relevant. So here are some important aspects of on page optimization: keyword optimization, title tag, meta description, url structure, and heading. 

1 keyword optimization : keyword optimization using keywords and phases in the page content. It includes a title, heading , meta text, and body text. This helps to easily identify the page. 

2 title tags: crafting descriptive and keyword-rich title tags that accurately summarize the content of the page. Title tags appear as the clickable headline in search engine results and are an important ranking factor.

3 meta description: meta description provides a summary of page content and encourages users to click the website. 

4 url structure: the url must be clean, easy, small, and descriptive  and it must be user friendly, contain relevant keywords, and reflect the content page.

5 headings: the heading must be attractive, creative, and easy to understand about the topic.

Off-page optimization, which covers activity that takes place on a third party platform to generate backlinks and increase reference traffic, Off-page optimization requires a  strategic approach. Off page optimization focuses on building relationships,  creating valuable content, and promoting your brand across various online channels. 

1 classified ad posting: with the help of classified ad posting, they post services or products in the national or international market. Classified ad posting requires a title, brief description, URL, images, video, and detailed address. 

2: directory submission: They submit our website and details to the open directory. It required a title, a URL, and a description. 

3: Article submission : Article submission means writing an article and submitting the article to the open directory. It sounds more effective to increase backlinks, generate organic traffic on our website, and attract visitors and customers. It required a title, a one page summary, a brief description, and a signature.

4: Press release publishing : Press release publishing means PR. Please publish your company update or any news on different news media platforms . They publish our company on social media . Its shows are company reputed to the customer. The company owner pays for publishing. It requires a title, a one page summary, a brief description, and a signature.

There are three techniques for search engine optimization.

1 White-hat technique: A white-hat technique is a strategy that focuses on optimizing the website in search engines and maintaining integrity on the website. White hat techniques follow the guidelines of SEO. For example, keyword research, creating valuable content, and optimizing meta tags. Work naturally requires 4 to 6 months while ranking in search engine optimization.

2 Grey-hat technique: Grey-hat approaches adhere to SEO standards and norms, but they occasionally deviate from them. They likewise focus on optimizing the website in search engines, but not naturally or organically, unlike white hat techniques.

 3 black hat technique: the black hat technique doesn't follow the rules and regulations of SEO. They don't focus on optimizing the website naturally.

So these are the three techniques of SEO.

So there is a lot of traffic on the website. 

1: Organic traffic: when a visitor or customer discovers your website via a search engine result. Like Google, Chrome, or any other search engine page.

2: referral traffic: when a visitor or customer discovers your website through another website to which you are linked.

3: Social media marketing traffic: social media traffic means when the public knows about your product or website through social media platforms like Facebook, Twitter, Instagram, etc. 

4: Paid advertising: Paid advertising means when the owner gives payment for advertising the product on different platforms.

5: Direct traffic: When a visitor or customer directly searches your website, it is called direct traffic.