Brands are constantly looking for tips and tricks to get more views on Instagram. Why? Because these insights lead to new leads and more paying customers. Social media makes it seem like getting more engagement on Instagram is rocket science, but it doesn’t have to be. In this article, we’ll discuss 10 foolproof ways to get more views on your Instagram, whether it’s your posts, stories, reels, or profile.
9 ways to Get More Views on Instagram
- Optimize your Instagram account
- Create Shareable Content
- Make your first few seconds count
- Use popular audio tracks in your Reels
- Turn your stories into highlights
- Share more carousel posts
- Conduct keyword research
- Use location stickers and geotagging
- Engaging with your audience
Optimize Your Instagram Account
When designing your social media strategy, think of you get more Instagram like the “homepage” of your website.
Your profile is the first thing Instagram users see, which means it should reflect your industry and brand personality.
- Switch to an “Instagram business account”
- Use your logo as your profile photo
- Add relevant links to your bio
- Create a bio with keywords that match the content you post
- Use the exact name of your business as your username
Create Shareable Content
Creating shareable content should be the most important part of your Instagram “let’s get more views” strategy. It goes without saying that the more people share your content on their networks, the more Instagram views you’ll get. The real question is what type of content encourages your audience to share. The answer varies from industry to industry. It could be beautiful photos, industry-specific entertaining or funny videos, inspirational quotes, controversial discussion topics, data infographics, user-generated content, and more.
First, you can look at your competitors’ most shared content. While this won’t apply to every post type, you can easily see how often their reels are shared. Find out what drives them. What’s the factor that divides them? Analyze the specific emotion. “Emotions are what make people share things with their networks, which increases your reach,” says Katelyn Rhoades, CEO of Enfluence Marketing Agency, in her Instagram masterclass.
Make Your First Few Seconds Count
As mentioned above, you need at least three seconds of attention to make the view count.
There are a few tricks you can use to get people to stick with you for those magical four seconds. Start in media resolution by jumping right into the main part of the video. People don't want to wait long for the good stuff.
You can also promise your viewers a surprise or some kind of treat at the end of the video to keep their interest. On a completely different note, if you read this blog to the end, you'll get a recommendation for a hashtag AI tool that can predict which tags your audience will respond to!
Use Popular Audio Tracks In Your Reels
Here’s a “secret” trick from Instagram experts to increase your Reel viewership: Go to the Instagram Discover page and click on the Reels section. Thanks to Instagram’s advanced algorithm, you’ll be shown relevant Reels based on your activity. And the best part? These Reels will all be highly viewed because they’re already on Instagram. But don’t just look at the Reels. Get inspired by what tone is used in these Reels. Clicking on the audio will take you to the corresponding page where you can see how many views the original audio video ha On this page,
you can also save the announced audio or use it to film your Reel right away. A quick rule of thumb: To increase the chances of your Instagram post going viral, make sure the original audio video has at least 1 million views. This way, you can be sure that Instagram already knows that this audio will resonate and be popular with users. It finally got featured and has already been viewed over a million times. Want more video hacks? Check out this handy guide to creating popular Instagram videos.
Turn Your Stories Into Highlights
After you hit post on your Instagram story, the best thing to do is to highlight it. Highlights are stories that you can categorize yourself to display on your profile right below your bio. They stay published after the 24-hour period for your followers to view again. What's more, you can choose your own thumbnail for the highlight to get creative and make a great first impression.
Share More Carousel Posts
While it may seem like Instagram is all about Reels, that’s not true. And that’s not what we’re saying. This news came straight from Instagram CEO Adam Mosseri. He emphasized that photos and videos are equally important on Instagram. This isn’t a hypothesis. Carousels are great for seamlessly inserting and presenting a lot of information without overwhelming the viewer. They’re versatile tools; businesses use them to share content like how-to guides, product collections, industry insights, or to tell a story. We often use Instagram carousels to showcase our latest product upgrades and demonstrate their diverse use cases.
Conduct Keyword Research
Your social media algorithms use a similar set of rules to Google's search algorithms because every digital platform has the same goal: to keep the user on the platform. Check out the experiment we ran to find out how traditional SEO tactics impact social media success. You can copy the TikTok methodology we used (step 2 in the guide) and use it directly on Instagram.
Use Location Stickers And Geotagging
Geotagging your IG story is sure to get you more views. Location stickers and geotagging can attract local viewers. This feature is simple: after posting your Instagram story, click the “Location” icon and select a theme. Besides the obvious benefit, you’ll also add some spice to your story.
Engaging With Your Audience
We talked about engagement and interaction with your audience in the previous points, but it's important to discuss this separately to get more views on your Instagram profile. Here are some tips and tricks on how to engage with your audience. Be authentic: Don't sell yourself as someone you're not in your posts/stories/reels, etc. Real content keeps people engaged.
Create an Instagram community: Be inclusive and ask your audience questions, be it a call to comment on your latest post or polls/questions on your Instagram stories. Respond to comments: By responding to comments, you show your audience that you care about them and are interested in engaging with them. This also makes you more approachable and authentic to people on the platform.
Respond to DMs: Not everyone believes that responding to your DMs will affect their Instagram profile views. But when Instagram sees you interacting with your audience and followers, there's a good chance they'll share your content with others. While these suggestions are certainly not science, interacting with your audience and followers shows genuine attention and care that they'll appreciate in the long run.
