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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Overview
As per recent research by MarkNtel Advisors, the Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Dynamics
Market Drivers : Influx of Tourists in the GCC Region Aiding DOOH Advertising:
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Segmentation Overview 2023-2028: Key Factors
By Type
-Billboards/LED Screens
-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
-Transit
By End User
-Retail
-Real Estate
-Financial Services
-Government
-Automotive
-Others (Education, Healthcare, etc.)
By Location
-Bus Stations
-Malls & Facades
-Airports
-Taxi
-Movable Trucks
-Fuel Stations
-Trains/Metro
-Super Markets/Hyper Markets
-Departmental/Convenience Stores
-Highways & Bridges
-Roadside Lamp Posts
-Roadside Mupis
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Geographical Insights:
By Country:
-The UAE
-Saudi Arabia
-Oman
-Qatar
-Egypt
-Morocco
-Others
Key Players and Competitive Strategies in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
Several prominent players dominate the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, including:
- JCDECAUX SA
- ELAN Media
- HyperMedia FZ LLC
- Emirates Neon Group
- Hills Advertising L.L.C.
- Elevision
- Dooha Media
- Viola Communications
- Daktronics Inc.
- NMN Communications
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Questions Addressed in this Study
1.How big is the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Size?
2.What is the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Growth?
3.Who are the key players of the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market?
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