The e-commerce market is globally growing at a CAGR of 8.02% between 2025 and 2029. The number of shoppers is forecasted to grow to 3.6 billion by 2029. There is no doubt that the e-commerce sector is growing rapidly. In such scenarios, traditional ways do not work anymore. Online customers today expect convenience, choices, and the best prices. This kind of dynamically evolving e-commerce landscape makes it essential for retailers and brands to adapt by embracing multichannel selling.

Third-party (3P) commerce is emerging as one of the primary growth drivers so that online businesses can maximize revenue through diversified sales channels. Keep reading to learn more about 3P commerce challenges, benefits, etc.

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